Zachary Briers Sells 68,620 Shares of Snap (NYSE:SNAP) Stock

Snap Inc. (NYSE:SNAP) General Counsel Zachary Briers sold 68,620 shares of the stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $4.73, for a total value of $324,572.60. Following the completion of the sale, the general counsel owned 2,785,468 shares of the company’s stock, valued at approximately $13,175,263.64. This trade represents a 2.40% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink.

Snap Price Performance

Shares of SNAP stock opened at $5.14 on Friday. Snap Inc. has a fifty-two week low of $4.65 and a fifty-two week high of $10.80. The company has a debt-to-equity ratio of 1.53, a quick ratio of 3.56 and a current ratio of 3.56. The firm has a market capitalization of $8.67 billion, a price-to-earnings ratio of -19.02 and a beta of 0.83. The stock’s 50-day simple moving average is $7.03 and its 200-day simple moving average is $7.51.

Snap (NYSE:SNAP) last released its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The company had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative return on equity of 20.72% and a negative net margin of 7.76%.The firm’s revenue for the quarter was up 10.2% on a year-over-year basis. During the same quarter last year, the business earned $0.01 earnings per share. As a group, equities analysts forecast that Snap Inc. will post -0.3 earnings per share for the current fiscal year.

Institutional Trading of Snap

A number of hedge funds have recently modified their holdings of the stock. Allworth Financial LP raised its position in Snap by 92.3% during the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock valued at $25,000 after acquiring an additional 1,581 shares in the last quarter. Arax Advisory Partners grew its stake in shares of Snap by 220.0% during the 4th quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after purchasing an additional 2,275 shares during the period. V Square Quantitative Management LLC purchased a new position in shares of Snap during the 4th quarter valued at approximately $29,000. EverSource Wealth Advisors LLC increased its holdings in shares of Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after purchasing an additional 3,071 shares in the last quarter. Finally, Mirae Asset Global Investments Co. Ltd. acquired a new position in shares of Snap in the 3rd quarter valued at $33,000. Hedge funds and other institutional investors own 47.52% of the company’s stock.

Analyst Ratings Changes

SNAP has been the topic of several research reports. Susquehanna cut their target price on Snap from $9.00 to $6.50 and set a “neutral” rating on the stock in a research report on Thursday, February 5th. Guggenheim reiterated a “neutral” rating and set a $6.50 price target on shares of Snap in a research note on Thursday, February 5th. Cantor Fitzgerald reduced their price objective on Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research note on Thursday, February 5th. B. Riley Financial raised Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price for the company in a report on Thursday, February 5th. Finally, Wells Fargo & Company cut their price target on shares of Snap from $10.00 to $8.00 and set an “equal weight” rating on the stock in a report on Thursday, February 5th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, twenty-one have issued a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and an average target price of $8.43.

Key Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Company initiatives: Snap unveiled Creator Subscriptions to build recurring creator revenue, introduced new AR glasses to expand its hardware/AR roadmap, and announced a US$500 million share buyback aimed at offsetting dilution — all of which support a narrative of diversified, higher‑margin revenue and capital return. Snap Tests New Revenue Mix
• Positive Sentiment: Analyst upgrade: Arete Research upgraded SNAP to Buy and highlighted higher‑margin recurring revenue as a near‑term catalyst, reinforcing investor optimism about monetization of new products. Arete Cites Higher‑Margin Recurring Revenue
• Neutral Sentiment: Institutional activity: Large funds (Vanguard, Capital World, Geode, etc.) show continued ownership increases, which provides base demand but doesn’t guarantee near‑term upside. MarketBeat SNAP Overview
• Negative Sentiment: Analyst downside risk: Citi cut its price target from $10 to $6 and kept a Neutral rating, citing persistent brand‑advertising headwinds after Q4 — a reminder ad recovery may be slow and pressure valuations. Citi Lowers Snap PT to $6
• Negative Sentiment: Insider selling: Several senior executives (GC, CFO, CAO and others) disclosed open‑market sales totaling hundreds of thousands of shares in mid‑Feb, which can be interpreted as a near‑term negative signal for sentiment. Insider Selling Alerts
• Negative Sentiment: Recent earnings pressure: Snap’s Q4 report showed revenue growth but an EPS miss (reported EPS below consensus), keeping profitability and margin recovery questions on investors’ minds. Snap Earnings/Analyst Coverage

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.