Bilibili (NASDAQ:BILI) Releases Earnings Results, Beats Expectations By $1.67 EPS

Bilibili (NASDAQ:BILI) posted its quarterly earnings results on Thursday. The company reported $1.94 earnings per share for the quarter, beating analysts’ consensus estimates of $0.27 by $1.67, Briefing.com reports. Bilibili had a return on equity of 6.99% and a net margin of 2.60%.The business’s revenue for the quarter was up 7.6% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.07 EPS.

Here are the key takeaways from Bilibili’s conference call:

• Bilibili achieved its first full year of GAAP profitability in 2025, reporting total revenue of RMB 30.3 billion (+13% YoY) and a GAAP net profit of RMB 1.2 billion, with Q4 gross margin at 37.0% and adjusted net profit nearly doubling to RMB 878 million.
• Community engagement accelerated — Q4 DAU reached 113 million (+10% YoY) and MAU 366 million (+8%), average daily time spent rose to 107 minutes, MPUs jumped 21% to 36 million, and creator monetization strengthened (≈3 million creators earned income; average creator income +21%).
• Advertising outperformed expectations with Q4 ad revenue up 27% YoY to RMB 3.0 billion (full-year RMB 10.1 billion, +23%), driven by AI advertisers, improved ad efficiency (negative user feedback down >50%, cold-start success rates up ~300%), and rapid inventory expansion in search/PC/OTT (>60% growth).
• Management is embedding AI across the platform — improving content understanding and ad targeting, launching AIGC creator tools and translation features, and planning modest AI reinvestment in 2026 to boost creator productivity, discovery and global reach.
• Games showed a mixed picture — Q4 game revenue declined 14% YoY to RMB 1.5 billion due to a high prior-year base, but full-year game revenue rose 14% to RMB 6.4 billion and breakout title Escape From Tarkov sold >3 million copies and is being expanded to consoles and mobile, with new IPs (Man Card, Lumi Master) in the pipeline.

Bilibili Price Performance

Shares of Bilibili stock traded down $1.80 during trading on Thursday, hitting $25.70. 3,776,958 shares of the company were exchanged, compared to its average volume of 2,830,369. Bilibili has a fifty-two week low of $14.47 and a fifty-two week high of $36.40. The company has a quick ratio of 1.64, a current ratio of 1.64 and a debt-to-equity ratio of 0.54. The firm has a 50 day moving average price of $30.05 and a 200 day moving average price of $27.61. The stock has a market capitalization of $10.74 billion, a price-to-earnings ratio of 102.80 and a beta of 0.75.

Wall Street Analyst Weigh In

BILI has been the topic of several research analyst reports. Weiss Ratings restated a “hold (c-)” rating on shares of Bilibili in a research report on Wednesday, January 21st. Bank of America decreased their price objective on shares of Bilibili from $32.00 to $31.00 and set a “buy” rating on the stock in a report on Friday, November 28th. Wall Street Zen raised shares of Bilibili from a “hold” rating to a “buy” rating in a report on Sunday. JPMorgan Chase & Co. boosted their price target on Bilibili from $24.00 to $27.00 and gave the stock a “neutral” rating in a research note on Tuesday, November 18th. Finally, Benchmark upped their price target on Bilibili from $28.00 to $29.00 and gave the stock a “buy” rating in a report on Friday, November 14th. Six equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $29.61.

Hedge Funds Weigh In On Bilibili

A number of institutional investors have recently made changes to their positions in the stock. Moore Capital Management LP acquired a new stake in shares of Bilibili during the second quarter valued at $443,000. Cetera Investment Advisers purchased a new position in Bilibili in the 2nd quarter valued at about $398,000. Virtu Financial LLC acquired a new stake in shares of Bilibili during the 3rd quarter worth about $343,000. Ieq Capital LLC grew its holdings in shares of Bilibili by 4.1% during the fourth quarter. Ieq Capital LLC now owns 13,829 shares of the company’s stock worth $340,000 after buying an additional 544 shares in the last quarter. Finally, Rakuten Securities Inc. raised its position in shares of Bilibili by 14.6% in the second quarter. Rakuten Securities Inc. now owns 14,589 shares of the company’s stock valued at $313,000 after buying an additional 1,864 shares during the last quarter. 16.08% of the stock is owned by institutional investors and hedge funds.

About Bilibili

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.